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| PepsiCo Aims to Bring Urban Cool to Mountain Dew BusinessWeek In a marketing push featuring hip-hop singer Lil Wayne and street skateboarder Paul Rodriguez, PepsiCo is hoping Mountain Dew will catch on in urban centers such as New York, Miami, Los Angeles and New Orleans, matching the dominance the brand enjoys ... See all stories on this topic » | ||
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| Mountain Dew Kicks Off New Campaign With Celebrity Friends CSNews Online The campaign features music stars Lil Wayne, Jason Aldean and Mac Miller, race car driver Dale Earnhardt Jr., skateboarders Paul Rodriguez and Theotis Beasley and snowboarder Danny Davis. It also introduces the tagline "This is How We DEW. See all stories on this topic » |
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